Higher education teaching and higher education libraries are complementary and upgraded. The changes that took place in the social, educational and scientific environment at the beginning of the 21st century had a strong impact on higher education teaching and indicated the need to transform higher education libraries into free, open, accessible, neutral and reliable places where the user feels comfortable regardless of the way he wants to learn and acquire knowledge - through social interaction or through thinking and contemplation. To the user of the higher education library, it must offer sources and tools with which to learn and acquire knowledge - a sufficient number of content-relevant library materials that can be used or have access to, as well as a variety of library products and services. In achieving the above, the key role of higher education librarians who possess professional and personal competencies. The poster shows the products and services of the higher education library of the 21st century, as well as the professional competencies needed by the librarian for their planning and implementation, as well as the librarian's personal competencies important for interaction with users and other members of the library, academic and social community so that they perceive the library as free, an open, accessible, neutral and reliable place where they can learn and acquire knowledge. Only a user satisfied with the space and information sources offered by the university library and the work of the librarians will ensure the place that libraries traditionally belong in the academic community in the future.